Many people think that Facebook is a more widespread platform and is more popular than Twitter. However, the reality is that Facebook is only a little ahead of Twitter in terms of total users and with the rate by which more users are creating accounts on Twitter these days, it is very likely to leave Facebook far behind. Not only Twitter has grown a lot, it has also become the best social media platform for various brands.Yes, we have got numbers to prove this:
1) The users tally on Twitter is 265 million today and in one single day more than 175 million tweets are updated.
2) About 1 million new accounts are made on twitter every single day! This means twitter is growing with a million new accounts with each passing day.
3) Of all the current 256 million users on twitter, about 50% log in to their twitter accounts every day.
When it comes to news Twitter takes the lead
Almost every news first breaks on Twitter and then it gets updated on the other social media sites including Facebook. In fact, knowing about the happenings in the world or even in your local area is a lot easier on Twitter in contrast to Facebook. Thus, promoting your brand, whether big or small on Twitter will enable you to reach for a wider audience in comparison to Facebook.
Tweet = creative
140 characters is much easier to read and understand than a 500 words press-release. Moreover giving a message in 140 characters could be much more creative than updating a status with unlimited characters.
People are very comfortable tweeting suggestions and praises about a brand. Thus, you would be able to monitor your fans feedback easily and can improve your services by implementing the viable suggestions given by them.
Twitter humanizes the companies
Regular and effective tweets help your customers realize that are dealing with actual humans and not companies. It helps you create better relationships with customers.
Twitter on phone
55% of Twitter users have the application installed on phone. Hence the average user tweets/reads tweets even on the go. Thus giving your brand better chances of visibility than any other social media platform.